We are  proud to announce our new partnership with Curb Records’ Platinum hitmaker JERROD NIEMANN as our newest Country Music Brand Ambassador.

As part of the newly-minted partnership, Niemann will represent Durango at select events and be collaborating with us across social media posts over the next six months.

“I’ve spent nearly every day of my life wearing a pair of boots — from working on ranches as a kid to playing Country music on stages across the nation,” said Niemann. “My Durango boots have kept me on my feet better than any other pair I’ve ever worn, so when the opportunity to work with the brand came up, I couldn’t have been more excited.”

Jerrod Niemann


You can follow Jerrod Niemann on Facebook, Twitter and Instagram.

About Jerrod Niemann

After nearly a decade as a major label artist, prolific hitmaker Jerrod Niemann is taking it back to his roots with his LIVE IN CONCERT: JERROD NIEMANN TALLBOYS AND SHORT STORIES headlining tour, which kicked off this spring. His latest song, “Old Glory,” was penned as a patriotic anthem and inspired by Niemann’s multiple USO Tours. Continuing to dig deep in his journey, the Curb Records star released THIS RIDE (2017), which includes the feel-good jam, “I Got This,” an uplifting duet “A Little More Love” (with Lee Brice), and the classy romance of “God Made a Woman.” The tunesmith last topped Country charts with his PLATINUM-certified anthem “Drink to That All Night,” a multi-week #1 from the 2014 album HIGH NOON. Niemann first burst onto the scene in 2010 with his critically-acclaimed major label debut, JUDGE JERROD & THE HUNG JURY, which skyrocketed on the strength of his PLATINUM-certified #1, smash “Lover, Lover” and GOLD-certified, Top 5 “What Do You Want.” From ACM, CMA, and CMT Award nominations, to headlining and touring with some of Country’s hottest acts – Dierks Bentley, Brad Paisley, and Keith Urban – Niemann continues to make his mark by creatively pushing boundaries while still offering a sincere nod to the legends before him.